First Tee - Coachella Valley Mission:

To impact the lives of young people by providing educational programs that build character, instill life-enhancing values, and promote healthy choices through the game of golf.


Our Vision

Fan Engagement: First Tee is creating deeper connections with kids and families and making golf more fun, interactive, and engaging.

Diversity & Inclusion: First Tee is reaching kids of all ages and backgrounds and is the entry point for kids and families to learn about and experience the game.

Civic Responsibility : At First Tee, more than 1,000 PGA & LPGA teaching professionals and 25,000 volunteers work together to teach kids the First Tee Key Commitments and life skills that help shape and impact their lives. First Tee Key Commitments: Pursuing Goals, Growing through Challenge, Collaborating with Others, Building Positive Self-Identity, Using Good Judgment.


We have a strong foundation on which to build. For 20 years, First Tee has been changing the sport of golf and working to shape and impact the lives of kids. We are engaging the next generation of fans through unique golf experiences, signature events and strategic partnerships. First Tee’s Founding Partners LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA, our proud media partner, Golf Channel, and our honorary chair, President George W. Bush, have all helped contribute to our success. We plan to leverage and partner with them even further to bolster our impact domestically and around the world.